In this episode, we are looking into Trendhunter 2025 Report. We would discuss AI developments in hardware and software. I would explain why wearables with…
Beyond price and quality: Why getting positioning right matters
In this article, we delve into the keys to increasing revenue in the service sector. By shifting the focus away from price businesses can tap into the deeper motivations that drive purchasing decisions. We explore the power of positioning, and the value of being irreplaceable in cultivating lasting client relationships and commanding premium prices.
The Super Users and the tech
Over the next years, the imperative for technology and media companies will be to identify, reach, and super-serve Super Users – the single group of power users whose time and spend far surpass those of other users.