Over the next years, the imperative for technology and media companies will be to identify, reach, and super-serve Super Users – the single group of power users whose time and spend far surpass those of other users.
Short-term consequences of Ukrainian conflict
The conflict in Ukraine is going on for more than a month now, so I thought there was enough time to make certain preliminary assumptions…
A classic 5 whys example: folklore, and reality
Five whys is a method of root cause analysis in which the researcher repeatedly asks “why?” in order to get down from high-level symptoms to…